Loatsad Promomedia, a leading out-of-home advertising company, has announced the appointment of Sophie Ejegi as its new Managing Director. Ms. Ejegi takes over from Mr. Adenrele Olusoga, who recently completed his tenure. Prior to assuming this role, Ms. Ejegi served as Loatsad’s Deputy Managing Director. She previously held the position of Chief Operating Officer at Emotion Advertising Ltd until 2022.

Her proactive approach to staying abreast of industry trends through participation in various trainings and conferences underscores her commitment to achieving excellence.

Her appointment heralds a new era of innovation and growth for Loatsad Promomedia and its associated entities, promising to elevate their standing as global industry leaders. In addition to her professional achievements, Ms. Ejegi is actively involved in several industry associations, including the Women in Business Association, Advertising Regulatory Council of Nigeria (ARCON), and Outdoor Advertising Association of Nigeria (OAAN).

Her involvement reflects her commitment to advancing the industry and fostering collaboration within the business community.