[Lagos NG, New York, NY October 2024] – EVEN, the pioneering direct-to-consumer platform empowering artists worldwide, is thrilled to announce its official launch in Nigeria in partnership with the National Council for Arts and Culture (NCAC). This landmark collaboration marks a significant step towards revolutionizing the music industry in Nigeria and empowering the vibrant community of artists, musicians and creatives.


EVEN offers a unique value proposition tailored to Nigerian artists, enabling them to sell their music directly to fans all around the world before their wide-release on streaming services. Through EVEN’s infrastructure, artists will have the opportunity to receive daily payments in their preferred currency, providing unprecedented flexibility and financial empowerment. In return fans get first access to the music, merch, content, proximity to their favorite artists and much more. Artists in Nigeria will also have the ability to utilize EVEN’s regional pricing feature, allowing them to increase access to their music and content all around the world.


The partnership with NCAC underscores EVEN’s commitment to supporting the local economy and creative ecosystem. By keeping more revenue generated from Nigeria’s biggest cultural export within the country, EVEN aims to foster economic growth and sustainability within the Nigerian music industry, while still ensuring fans from all over the world are able to support their favorite Nigerian artists.


Furthermore, EVEN is dedicated to expanding its support beyond music artists. The platform will engage with local influencers, content creators, and local merchandise providers to give even more access to fans and bolster the broader creative economy. EVEN will also provide artist resources, education and training in collaboration with a slew of industry partners


Starting Q1 2025, EVEN will unveil the first cohort of Nigerian artists joining the platform, showcasing the rich diversity and talent within the country’s music scene.
“We are excited to partner with the National Council for Arts and Culture to empower Nigerian artists and contribute to the growth of the creative economy,” said Mag Rodriguez, Founder and CEO of EVEN. “Afrobeats is Nigeria’s biggest cultural export, yet very little of that revenue makes its way into the country. EVEN’s infrastructure will empower Nigerian artists to monetize globally from within.”

  • Mag Rodriguez, CEO and Founder “This partnership with EVEN aligns with our mission to promote and preserve Nigeria’s rich cultural heritage,” stated Obi Asika, Director General at NCAC. “We believe that empowering Nigerian artists with innovative tools and platforms like EVEN will not only benefit individual creators but also contribute to the overall economic development of our nation.”
  • Obi Asika, Dg, NCAC
    EVEN’s partnership with NCAC heralds a new era of opportunity for Nigerian artists, offering unprecedented access to global audiences and financial empowerment.
    About EVEN:
    EVEN is a platform dedicated to empowering artists worldwide. With a focus on direct-to-fan engagement and flexible payment solutions, EVEN revolutionizes the way artists monetize their art and connect with their audience. For more information, visit even.biz
    Chris Lubin
    Chief Marketing Officer chris@even.biz
    About National Council for Arts and Culture (NCAC):
    The National Council for Arts and Culture (NCAC) is committed to promoting and preserving Nigeria’s rich cultural heritage. Through strategic partnerships and initiatives, NCAC seeks to empower artists and foster economic growth within the creative and technology sectors.
    Head of Media
    Dennis Olofu Dennis.olofu@ncac.gov.ng